This fall marks a decade since Starbucks first launched
their signature fall product – the pumpkin spice latte. But little did you know – it was almost the
drink that never was? Ten years ago, while testing out products for the new
line of fall coffees, the pumpkin spice latte was initially given a “meh”
reaction. It was initially outshined by the cinnamon spice and chocolate
caramel. But the developers did see potential. “It wasn’t the natural winner, but there was something there,”
said Peter Dukes, espresso brand manager for Starbucks.
 |
| http://blogs.wsj.com/corporate-intelligence/2013/08/30/pumpkin-spice-latte-the-drink-that-almost-wasnt/ |
Today, the pumpkin spice latte is Starbucks’ most popular seasonal
drink. “We knew within the first
week we had a winner,” he said. At the time, there were 7,225 Starbucks stores.
Now there are nearly 19,000. “If we changed the recipe now, we’d
have a revolt,” Mr. Dukes said.
 |
| http://globalassets.starbucks.com/assets/a6f392e9c6ae4527b712bb86e88be6f4.jpg |
DID YOU KNOW: there isn't actually any pumpkin in the pumpkin spice latte?
 |
| http://james-mcwilliams.com/wp-content/uploads/2013/09/starbucks-pumpkin-spice-latte.jpg |
The pumpkin spice latte is a mixture of espresso, pumpkin-flavored
syrup, and steamed milk and is topped off with sweet whipped cream and pumpkin
pie spices.
sources:
No comments:
Post a Comment